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OPI Signs ‘Mani-curist’

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By: TOM BRANNA

Editor

OPI: tapped celebrity nail artist Tom Bachik, “The Mani-curist,” as its most recent nail partner. He will work with OPI’s education, product development, digital, social and influencer marketing teams as global celebrity nail artist to create fashion-forward nails, participate in product development and assist with education on behalf of the brand. Bachik is one of the top nail artists at Hollywood’s biggest red-carpet events, including the Oscars, Grammys and Golden Globes. His striking nail...

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